On Tuesday, Taylor Swift enthusiasts faced technical glitches as they embarked on a virtual Easter egg hunt orchestrated by the pop sensation to unveil the tracklist for her upcoming “1989 (Taylor’s Version)” album.
Swift had previously announced her re-recording of “1989,” including unreleased songs, during a performance in Los Angeles. She had also treated fans with vault songs in her previous re-recorded albums as a special bonus for those who streamed or purchased the albums.
In a unique twist, Swift had unveiled vault tracks for “Fearless (Taylor’s Version)” and “Red (Taylor’s Version)” by releasing a video containing scrambled letters.
Google stepped into the picture on Tuesday, revealing a plan to present fans with a series of 89 puzzles through its search function. Solving these puzzles would gradually unveil the titles of the new songs.
Google stated, “You’ll be joining Swifties worldwide in finding their way out of the woods (or unlocking the vault) as everyone collectively unravels 33 million puzzles. That’s the key to discovering the vault track titles!”
The excitement began building earlier when international fans noticed a small blue vault icon appearing when they searched for “Taylor Swift” on Google. This mysterious vault only added to the anticipation as Swifties eagerly awaited the revelation of its significance.
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The puzzle commenced with the vault unveiling a jumbled rendition of Swift’s forthcoming album title, progressively revealing additional puzzles as participants inputted answers into the search bar.
However, numerous fans, including this NBC News reporter, suspect there might be a glitch, as their search for answers yields no further advancement in the process.
Certain fans expressed their frustration, either because they were unable to take part or due to the substantial number of puzzle completions demanded, particularly when the game was experiencing technical issues.
One user voiced their sentiments on X, previously known as Twitter, saying, “I get the sense that Taylor sometimes underestimates her immense popularity. 33 million is quite a task, especially considering the vault’s glitches. Google has to sift through those playing the game and those actually searching for sunglasses, which I believe is what’s causing the confusion.”